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Humming Bird is a e-commerce shop which help to pick the right clothes through online shopping for your children
Looks matter a lot even for kids !
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For this project, I'll invent an imaginary company for my first capstone project and develop its brand platform, including its mission, personality, and attributes.
As a UI/UX designer, my role is to make sure the app improves the user experience and customer satisfaction that ultimately helps increase the number of users of this particular app.
Discover
Design
Define
Prototype
Ideate
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Testing
I wanted it to convey that a hummingbird symbolizes joy, healing, and good luck.While they are tiny beings, hummingbirds pack a lot of powerful, positive energy.
Difficult to get a quality product.
Hard to get required material.
Fake and unhygienic product.
Healthy and safety concern.
Pain points during travel.
Difficult to get a quality product.
Hard to get required material.
Fake and unhygienic product.
Healthy and safety concern.
Pain points during travel.
Product search to easily find products.
Ability to support a single page for each dress.
Having an efficient means of purchasing one or more dress.
Steering customers towards popular outfits.
Reinforce the core business values: traditional, fun, and creative.
Distinguish Humming Bird online store from other apps by emphasizing their highly curated inventory of hand picked specialty items.
Categorizing various products with ratings and reviews.
Included shop by budget option.
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Listing
Planning
Budget
Planning
Finding shop
Neutral
Planning
Listing
Reviews
Googling the characteristics of the material
Asking reviews
Planning
Checking quality and price
Neutral
Asking reviews
Commute the address
Finding location
Taking vehicle
Crossing signal
Reaching shop
Finding vehicle
Pain points
Purchasing
Enter the shop
Finding trolly
Finding products
Standing in the queue
Paying cash or cards
Happy
Packaging
Packaging the product
Keeping products in the vehicle
Taking vehicle form the parking
Neutral
Back to Home
Travel
Crossing signal
Reaching home
Dispatching product
Pain points
Usability
Checking product
Checking comfortness
Feedback
Exchanging if defected
Neutral
Please confirm your gender:
What are your two criteria when purchasing clothing ?
24 responses
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Please confirm your gender:
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What is your main reason for returning online clothes ?
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Most of my participants were female between 26–44
The main criteria for buying online clothes are Price, Style Size & Fit
The main reason for retuning online clothes is split between size and doesn’t look good on me
It’s taken me quite a while to wade through all the answers and numbers and to be honest gathering insights from this kind of data collection was quite complex than I initially anticipated, and that is because I had multiple answers which I couldn’t use or get any insights from.
Married
Lives is Texas
Working as a executive
Mrs. Sangeetha is an executive and a mother who needs to buy baby products online. She faces a lot of frustrations like high price in products and delay in delivery
Female
30 yrs
Female
Needs auto updation in app
Needs response for the queries from the customer
Unable to track order
Needs guarantee for the product
Needs more categories to explore products
Needs to address the location of the product
Mobile phone and social network
Ipad and Laptop
Banking
Food Delivery
Shopping app
Money Tranfering app
Empathy Mapping is a collaborative tool teams can use to gain a deeper insights into their customer.
Empathy Map represents a group of users, such as customer segment.
Needs auto updation in app
Needs response for the queries by customer.
Needs guarantee for the product
Needs more categories to explore products
Needs to address the location of the ordered product
Unable to track order.
Products is not looking the same as it is in the app.
Too expensive
Delay in order.
After defining the “bigger picture” of the experience I needed to provide the users, I created a user flow by keeping personas in mind to make this experience of their goals. The point of this was to define the intended steps the users might take through various pages and actions on the app in order to complete their goal.
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I wanted to minimize the steps users needed to take to complete the checkout process by allowing them to sign in to their account. This would automatically input their checkout information for them to streamline the process.
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Wireframes are extremely important on complex builds because they allow design teams to quickly introduce concepts before jumping into detailed visual designs. On this project, I used wireframes to showcase UI & UX features, introduce the concept of reusable content and have engaging discussions about the user data behind the designs.
Primary, Secondary and Accent
Orange - The color of enthusiasm and emotion. Orange exudes warmth and joy and is considered a fun color that provides emotional strength. It is optimistic and upliftning, adds spontaneity and positivity to life and it encourages social communication and creativity. It is a youthful and energetic color.
Purple - The color purple is often associated with royalty, nobility, luxury, power, and ambition.
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Greys
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Some of the suggestions from the participants after the final test were :
I usually love bright colors. As you see this app is exclusively for kids clothing orange, purple and white color combination works.
Menus are good. I see all the elements in one go and it avoids chaos.
Overall the elements are placed correctly. The colors look cool. Pictures could have been used instead of crosses.
I think a few icons used here are very unique and the color combinations are also rare and I haven’t seen much in other websites or apps.
Like in photography the website is important for us likewise the options that are displayed in the menu are so clear that it is easy to choose and it avoids confusion. The text used here is not too formal.
The UX is the experience, emotion, intuition, and connection a user feels when using an app.
While usability is a key component of the overall user experience, simplifying the login screen will make it more user-friendly while Menus and Navigation even more Simpler.
Most important pages in mobile app should be accessible so I don’t confuse users with complicated navigation bars.
Make it clear to the users what can be selected or swiped.
Work on design patterns to reduce the learning curve for users and to make the mobile experience more intuitive.
Lessen the steps as much as possible cuz adding too many steps did annoy the user
Maintain the consistency in the navigation system so that it will provide consistency in User Experience.
CONTACT ME
Dublin 94568
Address
Mobile
669-243-5311